Experience

Digitization and Archival Intern: Booth Hansen

Chicago, IL. May 2023—Current

Appraise and digitize selected materials such as blueprints, sketches, slides, film negatives, and photographs to be utilized in outreach and marketing efforts.

Create three versions of digitized files for long-term preservation and organize hundreds of these files into an easily navigated virtual repository structure.

Digital Marketer & Wholesale Director: MASHALLAH Inc.

Chicago, IL. September 2021—May 2023

Distill the essence of the MASHALLAH brand into descriptive and concise copywriting for the shop's national e-commerce website and three international wholesale platforms.

Created a new SEO strategy for the business website, including keywords, custom URLs, and custom metadata, consequently increasing sales by 30% and page visits to the shop's main product line by 121% between April and September 2022.

Created a new B2B email marketing structure and content calendar that yielded consistent open rates above 40% and generated 54% of the business' wholesale revenue in 2022.

Expanded this newsletter structure by segmenting audiences based on characteristics such as customer relationship duration, lapsed sales, seasonal events, and type of goods purchased.

Utilize website performance tools such as Google Analytics, SEMrush, Google Lighthouse, and Moz Suite to monitor website analytics and make content decisions accordingly.

SEO Assistant: Hyperion Web

Grand Rapids, MI. May 2021—current

Manage monthly reporting duties for five small business clients, from gathering Google Business and Google Analytics insights to drafting and sending reports.

Create new Moz Local profiles and merge them with Google Buiness and Facebook profiles to ensure streamlined, essential business info across search engines and platforms.

English Editor: MDPI

Basel, Switzerland. January 2022—July 2022

Copyedited 6,000- to 20,000-word scientific journal manuscripts with close attention to grammar, structure, readability, and house rules.

Freelance Writer: Leon Speakers

Ann Arbor, Michigan. January 2022—July 2022

Created blog posts and press releases for the artisanal audio company's client base and distributors that were built on a mindful attention to brand voice, engaging styles, and SEO-focused interlinking.

Senior Staff Writer: SVK Media & Publishing

Grand Rapids, MI. June 2016—September 2021

Ideated, wrote, and edited hundreds of print and digital features centering subjects like sustainable architecture, industrial design, culinary arts, and textile design for a national readership of over 18,000.

Fact-checked all proper names, business entities, dates, links, and sources during drafting and editing stages.

Ideated and pitched new content subjects to the editorial team, and assisted with the team's review and AP-style editing of 90-page magazine proofs.

Worked remotely in a small team of four to build the start-up publishing business into a recognized source for information about the Great Lakes architecture and design scene, with a print magazine circulation of over 17,000.

Brand Development Strategist: Transfigure Print Co.

Grand Rapids, MI. May 2019—June 2021

Ideated new product lines and collaborations with non-profits that centered the tastes and social interests of the business’ LGBTQ+-identifying audience and their allies.

Researched and connected with over seven non-profit and mutual aid organizations to arrange donations from product sales that totaled over $10,000, a number that has grown with brand recognition to total over $70,000 in 2023.

Built a newsletter system for the studio that sent bi-weekly blasts holding information about news, products, and blog posts to a contact list of over 9,000 subscribers.

Created a blog platform and populated it with content relevant to the studio’s online audience of over 19,000 social media followers and email subscribers.